Automobili Lamborghini Celebrates The 10,000th Urus

Two years on from its market introduction, the Urus, the Lamborghini Super SUV, has reached the important milestone of the 10,000^th car. The model with chassis number 10,000, destined for Russia, comes in the new Nero Noctis Matt (black) color, combined with the carbon fiber package and two-tone Ad Personam interiors in black and orange, complemented by carbon fiber components.Since it was first presented in December 2017, the Urus has contributed significantly to the increase in Automobili Lamborghini sales: in 2019, the first full year that the Urus was present on the market, 4,962 units were delivered to customers.  In 2019, a paint shop dedicated entirely to the Urus was opened. As the production line, the new paint shop is characterized by the use and further evolution of the Factory 4.0 model, which integrates new technologies including AI.In order to enable clients to further express their personalities, in June 2020, a new color collection was presented for the Super SUV, the Urus Pearl Capsule, which, with a two-tone exterior look, offers ultra-bright pearlescent shades with four-layer paint, in line with Lamborghini color tradition – Giallo Inti (yellow), Arancio Borealis (orange), and Verde Mantis (green), combined with glossy black roof, rear diffuser, spoiler lip, and other details. The Urus Pearl Capsule comes as an optional extra for Model Year 2021 and is offered together with a wide range of new colors and features.