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Under his leadership, Bajaj Auto made scooters a household name. The company’s 'Hamara Bajaj' campaign, which was conceived when he was at the helm of the company, made the company’s scooters an integral part of everyone’s life. Bajaj led the company for close to 50 years, starting in 1972.
Bajaj, who was known for his candid views on a variety of subjects, had stepped down as non-executive director and chairman on April 30, 2021.