Three Mahindra EV Concepts Teased Ahead of July Unveil

Mahindra has teased three SUV concepts under its Born Electric sub-brand, a seemingly fresh start for the Indian automaker in the sustainable mobility space. These concepts are the first fruits of the new Mahindra Advanced Design Europe (MADE) design studio in the UK, headed by Pratap Bose.As a reminder, Mahindra had previously announced that it plans to launch 16 EVs in India by 2028, and as we now know, these vehicles will fall under the Born Electric Vision sub-brand, a clever acronym for battery electric vehicles. Mahindra has committed Rs 6,000cr for its conventional auto products, and Rs 3,000cr towards its electric vehicle range for a three-year period from 2022-2024, with that outlay expected to go up in the following years, skewing more towards EV development later. The company is also open to external funding from private equity firms towards its electric vehicle development.